SocialWok brings social collaboration to Email

Many organizations are limited to using email as the primary mode of corporate communication even within intra organization. There is an inherent drawback with email as collaborative technology. In most cases, it's effective only on a one to one communication system. And when it comes to a mass mailing systems, emails are often ignored or misunderstood. They tend to become an aging corpse in the coffin.

With the advent of asynchronous technologies like Ajax, evolution of Web 2.0 as a service architecture, email saw a new life. Especially with service like Google's infamous GMail where you can integrate, calendar, documentation, email priority, chat and task management through one single interface, gmail made a valiant effort to win back the purpose of email as a system. However, with all the hoopla about the emerging social web, there is a new dimension which emerges. Socialization based on connections has been replaced by concepts like sociality with objects and moving towards sociality based on activities and hence there is a need to re-invent email so as to marry it with the emerging social dimension.

SocialWok is a service that tries to fill this gap and make your email social.

Socialwok is a feed based group collaboration application that is tightly integrated with Google Apps. You can create your own private social network for your organization to share Google Docs, Google Calendar etc in feeds. You do not need to signup for Socialwok, just login with your Google Apps or Google account at http://socialwok.com

Socialwok brings the status-updates based content sharing model that you use and enjoy on Facebook to Google Apps. Do away with the back and forth emailing that prevails within your workgroup and adopt feeds based passive sharing where anything posted by you will be instantly available to everyone within your workgroup in realtime.

Some of it's interesting features are:

1. Enjoy the power of passive feed based sharing in your small business

2. Share Google Docs / Calendar Events / Presentation / Spreadsheet and much more

3. Instantly Search for content within your social network in realtime

5. Access Socialwok from the mobile web using your iPhone or Android mobile.

6. Socialwok Gmail gadget allows you to access your feeds without leaving Gmail

7. Collaborate with external parties outside of your organization using a feed

8. Use Socialwok to publish updates to Twitter and on Facebook profiles and pages.